VLTIMAS features David Vincent (Morbid Angel), Rune Eriksen (Mayhem) and Flo Mounier (Cryptopsy). The legendary musicians gained a big fanbase throughout their career and will surprise them with their new album EPIC. A chunck of the focus will lie on the members themselves due to their establishment within the scene. Goal is to generate content and engagement strategies that suit the interests of those fanbases and win them over, to keep and organic traffic flow to DSPs and online stores. A social media campaign that runs throughout the entire promotion timeline to generate a constant stream of DSPs traffic from new audiences up to the album release date. Ads will change throughout the cycle as new singles drop; the campaign will keep running after a responsive audience has been found.